HOW THE SHOWS WILL BE PROMOTED?
Our exhibitions are consistently backed by a targeted marketing campaigns designed to ensure attendance by the visitors you want to meet face-to-face. The programme for each show will be structured as follows:
We work with a leading property specialist PR agency to ensure we leverage keynote speakers to ensure have a consistent stream of press coverage in both trade and consumer titles in the lead up to the show.
In the weeks leading up to opening day, our above the line advertising campaign will ensure a high level of show awareness amongst the target audience. Our press campaign includes half and full page adverts in the property sections of key titles such as The Evening Standard, Metro, City AM, The Times and The Sunday Times.
The show website – www.propertyinvestor.co.uk is the main ‘call to action’ for all show marketing activity. As well as providing more show information, the website is where all visitor pre-registrations take place online. We run an extensive digital campaign to drive pre registrations online using the following –
- Property Investor Media’s extensive database of investors and UK/International property professionals (90,000+ records).
- We work with key established property & investment-focussed media partners to target their digital databases (1,000,000+ records).
- PPC – An extensive google paid search campaign targeting relevant property keywords
In the lead up to the show we run an extensive paid and organic campaigns to drive show awareness across all our social channels – Facebook, twitter, YouTube and LinkedIn